Amazon Publishing Basics with Cody Toussau: How to Use Books for Authority and Lead Generation
Publishing on Amazon has never been easier, and today it’s not just about selling books—it’s about building credibility. As someone who has worked with authors and business owners, I’ve seen how Amazon’s Kindle Direct Publishing (KDP) platform can help people share their expertise, reach new audiences, and strengthen their personal brands.
While publishing a book is a powerful step, it’s important to note: results vary. Writing and publishing does not guarantee income, clients, or bestseller status. Instead, think of it as a tool in your broader strategy for growth and authority.
What Is Amazon KDP?
Amazon Kindle Direct Publishing (KDP) is a self-service platform that allows you to upload, format, and publish eBooks and paperbacks. Amazon manages the distribution and printing while you keep creative control.
With KDP, authors can:
Publish globally with no upfront printing costs.
Retain their rights and set their own pricing.
Offer books in multiple formats, from Kindle to paperback.
The Publishing Basics
Manuscript Preparation – Professional editing and formatting matter. Clean design improves readability and credibility.
Cover Design – Your cover is your book’s first impression. Make it clear, relevant, and professional.
KDP Setup – Upload your manuscript, enter metadata (title, description, keywords, categories), and preview your book before publishing.
Royalties & Pricing – Amazon offers 35% or 70% royalties depending on price point and territory. For paperbacks, royalties are 60% minus printing costs.
Using a Book as a Lead Magnet
Many business owners and professionals are now publishing books not for royalties, but as marketing tools. A book can:
Provide credibility and establish authority in a niche.
Act as a long-form business card or introduction.
Include optional calls-to-action (like a link to a website, newsletter, or bonus resource).
Important FTC Note: Including links or offers inside your book must follow Amazon’s content guidelines, and you should always make clear if readers are being directed to a product, service, or email signup.
Managing Expectations
Publishing a book on Amazon can support your brand, attract interest, and help you share your ideas. But it’s not a guaranteed revenue stream. Marketing, visibility, reader engagement, and long-term consistency all play a role in outcomes.
As Cody Toussau, I approach Amazon publishing as one part of a larger marketing and credibility strategy—not as a “get rich quick” model.
About the Author
Cody Toussau is an entrepreneur, marketing consultant, and publishing advisor. He helps authors, coaches, and business owners navigate the Amazon publishing process and use books as credibility tools in their marketing. He does not guarantee specific financial results—only guidance, education, and support through the publishing process.
